13 Analyst Views on China’s ‘996’ Work Culture

One of the most striking differences between the IT industry in China and the West is the “996” 72-hour work week. To get a better understanding of the advantages and disadvantages of “996,” we conducted inquiry calls with six China-based IT analysts and boiled down our findings into thirteen views that provide a comprehensive overview of the topic.

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Using Trade Shows to Market Technology Products and Services in China, Part 2 – A How-to Guide for Making Your First Show a Success

A trade show can be an effective platform for foreign technology vendors to enter the China market. Achieving success requires up-front planning, tireless execution during the show, and diligent follow up. Many of the details involved are different from other markets and require a unique approach. This article helps foreign technology leaders understand what is required to manage a successful Chinese trade show from beginning to end.

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Using Trade Shows to Market Technology Products and Services in China, Part 1 – Benefits and Show Selection

One of the first steps in doing business in China is establishing relationships with potential partners and customers. To do this, you will want to meet people face-to-face. A trade show is a great venue to attract a crowd and to have many conversations in a short period of time. This article outlines the reasons why foreign technology companies should include trade shows in their China go-to-market strategy and provides recommendations for choosing the right shows and getting expert advice.

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