Case Study: Building Profits Through Relationships

An important element of success when doing business in China is establishing strong relationships with partners. Computer Aid Inc. (CAI), an American outsourcing service provider, didn’t have a long-term strategy for the China market. But they did have a paying customer, and a manager who was wise enough to focus on building relationships. CAI succeeded in finding a Chinese partner that was a good match for their company culture, and together they formed a JV that generated profits in the first year of doing business.

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Welcome to China BizConnect

China BizConnect explores the fast-changing landscape of business-to-business sales and marketing in China. We strive to provide leaders of technology companies with tools and strategies to succeed in China. We also try to help you avoid many of the traps along the way.

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